I recently found an article talking about web 2.0 'neglecting good design'. The article caught my attention because it talks about the importance of user experience on the web. It says that a recent study shows that 90% of web users don't participate on the web, meaning they just go in for a specific purpose and then go out.
If you measure the quantity of work you put in a decent web site project, you will always want most (if not all of the visitors) to participate in some degree with the site. You wan them to use and explore the site and the tools you worked on so hard. The trick is to make your web projects (and why not, every project you work on) user friendly. For the user is so important to have a good an easy experience, that it will be key for the user to decide to visit your site again.
Remember always to have users involve in the creation and development process of your web site. Remember to make it easy, fun and intuitive for them to navigate and to find "stuff". This will help to make your site a hit.
Here's the reference to the article: http://newsvote.bbc.co.uk/mpapps/pagetools/print/news.bbc.co.uk/1/hi/technology/6653119.stm
Take a minute to breath !!